1. Introduction
Fancy Soles LLC ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website fancysoles.us or interact with our services, including SMS text messaging communications related to cross-border commerce.
This policy applies to Fancy Soles LLC's activities as a data controller. It does not apply to data processed on behalf of our clients or partners, who act as independent data controllers for their own data.
Our services and website are not directed to individuals under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child under 16, please contact us immediately at long@fancysoles.us and we will delete it.
2. Information We Collect
We may collect the following categories of personal data:
- Contact Data — Name, email address, phone number (including mobile number for SMS), shipping address, company name, and communication preferences.
- Payment Data — Billing address, payment method information (credit/debit card type, last 4 digits), and transaction records. We do not store full card numbers.
- SMS Consent Data — Records of your opt-in consent for SMS notifications, including the method of consent (web form, keyword JOIN, QR code), timestamp, IP address, confirmation messages, and any opt-out requests.
- International Order Data — Customs documentation, shipment tracking information, cross-border transaction records, tariff classifications.
- Technical Data — Browser type, operating system, device type, IP address, page views, session duration, interaction patterns, and cookies/similar technologies. For details, see our Cookie Policy below.
- Usage Data — Information about how you use our website and services, including pages visited, time spent, and interaction patterns.
- Purchase History — Records of orders, products purchased, and transaction details across all markets.
Legal Bases for Processing: We process personal data based on: (a) your consent (e.g., SMS opt-in), (b) contractual necessity (e.g., order fulfillment), (c) legal obligations (e.g., customs compliance, tax records), and (d) legitimate interests (e.g., fraud prevention, service improvement).
3. How We Use Your Information
- To process and fulfill international orders, including customs, shipping, and delivery
- To send order confirmation, shipping updates, customs clearance notifications, and delivery alerts via SMS
- To send promotional SMS messages about cross-border promotions and new market launches (only with your explicit opt-in consent)
- To respond to your inquiries and provide customer support across all markets
- To improve our website, products, and services
- To detect, prevent, and address technical issues or fraud
- To comply with legal obligations and regulatory requirements, including international trade laws
Data Sources
- Directly from You: When you create an account, place an order, sign up for SMS notifications, or contact customer support, we collect data you voluntarily provide (name, phone number, email, shipping address, payment details).
- Automatically from Your Device: When you visit our website, we automatically collect technical data (IP address, browser type, device type, cookies) through standard web technologies.
- From SMS Engagement: When you text JOIN, YES, STOP, or HELP to our SMS number, we collect the keyword sent, your mobile number, and timestamp for consent management and compliance.
- From Service Providers: Logistics carriers and customs brokers provide us with shipment status updates, tracking numbers, and delivery confirmations to fulfill your orders.
Processing Activities Summary
| Processing Activity |
Purpose |
Legal Basis |
Data Type |
Retention |
| Order Fulfillment |
Process, ship, and deliver international orders |
Contractual necessity |
Contact, Payment, Order Data |
Account + 3 years |
| SMS Notifications |
Send transactional and promotional SMS |
Consent (opt-in) |
Phone number, SMS content |
4 years (consent records) |
| Customer Support |
Respond to inquiries and provide support |
Contractual necessity |
Contact, correspondence |
3 years |
| Fraud Prevention |
Detect, prevent, and address fraud |
Legitimate interest / Legal obligation |
Technical data, IP, usage |
1 year |
| Website Analytics |
Improve website and services |
Legitimate interest |
Technical, usage (anonymized) |
26 months |
| Customs Compliance |
Meet international trade regulatory requirements |
Legal obligation |
Order, customs documentation |
7 years (regulatory) |
| SMS Opt-Out Management |
Honor STOP/unsubscribe requests |
Consent / Legal obligation |
Phone number, opt-out timestamp |
4 years |
Automated Decision-Making
We use limited automated processing for fraud detection (e.g., identifying suspicious order patterns, blocking known fraudulent IP addresses). These automated checks do not produce legal or similarly significant effects on you. All flagged transactions are reviewed by a human team member before any action is taken. You have the right to request human review of any automated decision affecting you.
4. SMS Text Messaging
Fancy Soles LLC may send SMS text messages to your mobile phone number for the following purposes. Consent for promotional messages is not a condition of any purchase. For full details on how we collect opt-in consent, see our SMS Opt-In Documentation.
- Transactional Messages — Order confirmations, international shipping notifications, customs clearance alerts, delivery updates, and customer support responses. These do not require opt-in consent as they are essential for order fulfillment.
- Promotional Messages — Cross-border promotions, new market announcements, seasonal offers, and marketing content. These require your explicit opt-in consent. We use a Double Opt-In process: after you sign up (via web form, keyword JOIN, or QR code), we send a confirmation message and you must reply YES to complete your subscription. When signing up via web form, users must explicitly check an un-checked box to provide consent before receiving any promotional messages.
Opt-Out & Help Instructions
You may opt out of receiving promotional SMS messages at any time by texting STOP, CANCEL, UNSUBSCRIBE, QUIT, or END to any message we send, or by contacting us at long@fancysoles.us. After opting out, you will receive a confirmation message: "You have been unsubscribed from Fancy Soles LLC SMS promotions. You will receive no further promotional messages. Text HELP for support or START to re-subscribe."
You may opt back in at any time by texting START or re-enabling SMS notifications in your account settings.
For help or support, text HELP to any message we send. You will receive: "Fancy Soles LLC SMS Support: You'll receive order/shipping notifications & approx 2-4 promotional messages/month. Email long@fancysoles.us or call +1 7196423040. Reply STOP to unsubscribe. Msg & data rates may apply." You can also contact us directly at long@fancysoles.us or +1 7196423040.
Message frequency varies. Transactional messages are sent as needed based on your international order activity. Promotional messages are typically sent 2–4 times per month. Standard messaging rates may apply. Msg & data rates may apply. Carriers (including T-Mobile) are not liable for delayed or undelivered messages.
5. Data Sharing and Disclosure
We may share your personal data with the following categories of recipients:
- Service Providers & Sub-processors — Logistics carriers, customs brokers, payment processors, SMS delivery platforms/CPaaS providers, cloud hosting providers, and IT infrastructure providers. All are contractually obligated to protect your data. A list of sub-processors is available upon request at long@fancysoles.us.
- Telecom Carriers — Telecommunications providers for routing SMS messages (message content and metadata) to end recipients.
- Legal Requirements — When required by law, regulation, court order, or legal process, including international trade compliance, customs regulations, and tax requirements.
- Business Transfers — In connection with a merger, acquisition, sale of assets, or restructuring. You will be notified via our website or SMS in case of such transfer.
- Affiliates & Subsidiaries — Within our corporate group for business continuity, support, billing, and regulatory reporting.
International Data Transfers
As a cross-border commerce company, your data may be transferred to and processed in countries outside your country of residence, including the United States. We ensure appropriate safeguards for such transfers, including:
- Standard Contractual Clauses (SCCs) approved by relevant regulatory bodies
- Data Processing Agreements (DPAs) with all sub-processors
- Assessment of the recipient country's data protection level
⚠ Mobile Information Sharing Policy
We do not share mobile information with any third party or affiliate for marketing or promotional purposes. None of the categories above include SMS originator opt-in data and consent; this information is not shared with any third party.
6. Data Security
We implement appropriate technical, administrative, and organizational security measures to protect your personal data, including:
- Encryption — SSL/TLS for data in transit, AES-256 for data at rest
- Access Controls — Role-based access, multi-factor authentication, least-privilege principle
- Monitoring & Logging — Continuous monitoring for unauthorized access, audit logs retained per security best practices
- Employee Training — Regular data protection and privacy training for all personnel
- Vendor Management — Due diligence and contractual obligations for all sub-processors
- Incident Response — Documented breach response procedures with notification to affected users and regulators as required by law
Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but strive to use commercially acceptable means to protect your personal data.
7. Data Retention
SMS consent records are retained for a minimum of 4 years. Purchase history and account data are retained for the duration of your account plus 3 years. International trade documentation is retained per regulatory requirements.
8. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Right of Access — Request a copy of the personal data we hold about you, along with processing details
- Right to Rectification — Request correction of inaccurate or incomplete personal data
- Right to Erasure ("Right to Be Forgotten") — Request deletion of your personal data (subject to legal retention requirements)
- Right to Restriction of Processing — Request temporary restriction of processing in certain circumstances
- Right to Data Portability — Receive your personal data in a structured, commonly used, and machine-readable format, and transmit it to another controller
- Right to Object — Object to processing based on legitimate interests or direct marketing
- Right to Withdraw Consent — Withdraw consent for processing based on consent (e.g., SMS opt-in) at any time without affecting prior processing
- Right to Lodge a Complaint — Lodge a complaint with your local data protection authority
To exercise any of these rights, contact us at long@fancysoles.us or +1 7196423040. We will verify your identity before processing your request and respond within 30 days, as required by applicable law.
9. Cookies & Tracking Technologies
We use cookies and similar tracking technologies on our website for the following purposes:
- Essential Cookies — Required for website functionality (session management, security, load balancing). Cannot be disabled.
- Analytics Cookies — Collect anonymous usage data (page views, session duration, IP address) to improve our website. IP addresses are anonymized shortly after collection.
- Functional Cookies — Remember your preferences (language, region) for improved user experience.
You can manage or disable cookies through your browser settings. Disabling essential cookies may affect website functionality. We do not use cookies for targeted advertising or third-party ad tracking.
10. Data Protection Officer
For privacy-related inquiries, data subject rights requests, or questions about this privacy policy, contact our Data Protection Officer:
- DPO Email: long@fancysoles.us
- Phone: +1 7196423040
11. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. For significant changes affecting your rights or data processing, we will notify you via our website or SMS (if you are opted in). We encourage you to review this page periodically.
12. Contact Us
Fancy Soles LLC
- Address:
- 3010 W Belleview Ave
- Littleton, CO 80123
- Country: United States
- Email: long@fancysoles.us
- Phone: +1 7196423040